TRACE EMOTIONS BY THE SECOND, SEE EXACTLY HOW PEOPLE REACT TO YOUR CONTENT. WHAT WORKS AND WHAT DOESN'T
OPTIMISE VIDEOS
Trace emotions by the second
Via our SVA module, we can trace emotions by the second, to see exactly how people react to your content. What works and what doesn’t.
Allows our clients to build on the highs and reduce the lows. Allows our clients to increase their video’s performance and optimize their editing.
INFORM
Future Creative
As a client you need to know how consumers are responding to your campaigns as well as competitors. We allow Creative output across different segments, categories and markets.
Getting inside the DNA of your brand! Who is your customer, what do they say about your brand – what are their emotions? What images do they post online, when do they do this, how are they affected emotionally by your actions or lack of.
REPORTS
Presentation-ready reports
We tailor and distil your emotional intelligence into presentation-ready reports, combining both creative testing and media planning insights.
PLANNING
Media Planning
Make sure your video resonates with the right audience. Focus on emotional targeting to get the most out of your budget.
TARGET
Who responds best
Weed out the low performers to get your video in front of those who will respond best. Know exactly how your audiences feel and you can then distribute your media spend more wisely, maximizing its effectiveness without having to increase your budget.
DRIVE
Engaged audiences
Skew spend towards the most engaged audiences and invest in high performing content. See how your video performs amongst different markets, genders, or age groups as well as custom demographic segments, in order to fully optimize who, you target.
PREDICT
Social performance potential
Capitalize on your earned media potential and inform channel split decisions based on your emotional report. Select the most appropriate viewing environments for your content in the knowledge of your video’s social performance potential.
