Our question is to our clients is:
Emotions drive behaviour,
therefore what emotions
are driving our clients
brand, organisation or campaigns?
At Elumini we use our social listening platforms EVA (emotional video algorithms) and SVA (social video analytics) to bring a clear understanding of what is happening in the social sphere. Our Social and Data scientists along with Visual Analytics Specialists,
generate emotional live data quickly. This provides valuable insights for our clients to make truly informed decisions based on how people feel about their brand, product or policies and what emotional effect ‘major influencers’ are having on their organisation.
Based on comprehensive emotional science, large emotional word databases and our award-winning technology with AI capability, we can make emotional sense of the avalanche of text reviews, opinions, images and video content that surround us. This enables us to identify primary emotions based on ‘Plutchik’s Wheel’,
and we then measure and index these emotions alongside intensity of feeling and the capability it represents for driving behaviour from apathy to action. EVA and SVA can be deployed within an organisation as a tool in-house, or alternatively, our clients can use our technical team to provide the full service.